PUBLIC MEDIA - WEEK 7
Public media mission is to serve the public, imbedding "public service ethos". Within Australia their are two public media corporations, SBS and ABC. Both these public media companies are provided to cater for all democratic, which I believe is impossible in a extensive multicultural society. I might also input here that everything is biased. It is near to impossible to be impartial, though the selection of news, writers, journalists, ethnic background of presenters, everything comes with biased opinions. Secondly public media is providing a nationalism view and its functions are:
- Nation Building
- National Heritage
- National identity
- National conversations
People argue that public media appears dull, boring and slow. I believe this is a positive and negative. In being positive, it is simply supplying information with no underlying motive. It is simple and direct with providing Australia with current events and provides limited money to the presentation of the show allowing more funds to the actual news. The negative side to the program presentation is that the majority of audiences is from a illiterate or older society. The style allows limited viewing to, for example, a younger generation. It is not rocket science to know that young Australians prefer bright and captivating programs and this is the audience ABC and SBS fails to reach. I am embarrassingly guilty of this. I would rather watch channel 7's "Sunrise" than "7.30 Report". Although I know of the biased opinion that surrounds commercial media, I prefer to watch it, to get my light hearted fix of programs. After saying that, I would always choose to work for ABC over 7, as I know it is where real, true journalism exists.