Web 3.0 - Lecture 2

 

I've always grown up with my Mum getting the Australian delivered every Saturday, her reading it with Vegemite on toast and a cup of english-breakfast, a relaxing moment before the hectic day filled with sporting events, ballet and birthday parties. It would then be sitting on the coffee table for me to pick out stories that interested me. Starting on the front page, moving towards the minor stories about everyday people, then finishing on the obituary (I am not a devil worshiper but I cant help reading it, it just intrigues me) and the remaining of the paper would be used for my sisters to paint their toenails on. 

Today's lecture Dr Redman discussed the dying breed of heritage media. With the rush of today's society, one can simply press a few keys and you have instant, up to date news about whatever and whoever. Starting off with web 1.0, this follows traditional media in that there is advertising and classifies, just on a computer screen. Then there is web 2.0, a social web of online friends/stalkers. Such as facebook, a convenient, fast way to check up with friends, view photo albums, calenders and events all in one handy website.


Now comes the most modern edition to the online family, web 3.0, known as  the "systematic web". This calculates the 'personality' of the user, and turns it into useful information. Such as now when I log into facestalk I can identify that product placement is all over my screen. Personally I find this slightly creepy and invasion of privacy, but eventually I guess it will become normal (just like when I first typed my name into google years ago and stories about school, or sports came up that was about me. At first it was weird, but now its standard) What will this mean for 'hyperlocalisation'? In the future will I receive only news that is subject to me as an individual? 

Is this the end of traditional media? Of reading the paper with tea? I honestly hope not, not only from a keen newspaper individual but as a student studying journalism into a dead end industry!  


Sam :)